Ritika Chaudhary • Portfolio

Redesigning LMS mobile & desktop experience for 4L users

Introduction

Problem

Goal

TIMELINE

Mar 2019 - Early 2022

PLATFORM

iOS, Android & Desktop

MY ROLE

Product Designer

Introduction

The Learning Management System (LMS) is a feature on myAakash app provides educational resources like videos, ebooks, and practice papers, and fosters adaptive learning with tailored paths and competitive tests to enhance students' engagement and progress.

My Role

As the sole lead on the myAakash app and web, I guided its research and design elements, working closely with product managers and tech team to align the development process.

Problem

Students experience inefficiency and a lack of user-centric features due to two different platforms, myAakash and iTutor. Here are the key problems with the core experience.

PROBLEM #1

Inefficient Navigation

Students must switch between myAakash and iTutor, leading to a time-consuming experience.

EXAMPLE

If students want to watch videos and take test they need to use itutor app and if want to see test performance and time table they need to use myAakash app.

PROBLEM #2

Lack Of User-Centric Approach

Unclear user experience leads to frustration in users, increasing the drop-off rate.

EXAMPLE

Selected course is not highlighted. Users cannot see which course they have currently opted for.

PROBLEM #3

Absence of Essential Feature

Functionalities like tracking progress, lecture details, user questions, and specific tips and practice questions are missing.

EXAMPLE

The video screen lacks current video playing status and content progress. User cannot identify which videos have been watched or not.

PROBLEM #4

No Adaptive Learning

The platforms lack customization to individual student needs, resulting in a generic learning path.

EXAMPLE

The current platform did no suggest recommended content based on student performance in tests.

Defining the Problem

How might we redesign a better experience for students to improve there academic score and enhance learning?

Goals

BUSINESS GOALS

All-in-One Platform

To bring all features to one platform, reducing the need for multiple login information.

Saving Printing Cost

Reducing the need for printed materials by consolidating features on one platform.

USER GOALS

Credible Guidance

To ensure a network of subject matter experts and teachers who provide thoughtful guidance and verify every question and answer for clarity, accuracy, and kindness.

Personalized Experience

To show material about the subjects that matter most to students. Also, to track progress through a dashboard and profile page so students can set goals and stay on track.

Impact

As this is a huge project, we released the new designs in phases. For confidentiality reasons, I have omitted the actual values for these metrics.

24% ⬆

Increase in myAakash app installs

24% ⬆

Increase in watch hours

+33% Videos

+23% Books

+47% Practice tests

10,000+

Faculty hours saved per month

42% ⬆

Increase in people who tap on a related videos

20% ⬇

Decrease in test paper printing cost

Outside of the classroom, you're left on your own to figure it all out. And while there are endless places to turn to online, you can end up getting even more lost while searching for an answer, rather than learning.

Users

Before we started designing, we deep dive into existing behaviour of our users to understand them better. We also conducted a series of user interviews

The product is only accessed by Regular Classroom Courses (RCC) and Hybrid students who are enrolled at aakash Institute.

Offline Students

Students who go to both school and institute. Students who only go to the institute.

JOBS-TO-BE-DONE

When I need to revise for my test, my notes should be easily accessible, and I should get all my doubts solved when needed.

Hybrid Students

Enrolled in both offline and online courses at Aakash Institute.

JOBS-TO-BE-DONE

When I am not in class, I can attend my lecture online and ask doubts.

Competitor Analysis

The purpose of research was to benchmark, understand, and analysing current competitors' platforms.

Usability Testing Feedback

To validate our designs and test prototypes, we conducted usability testing with 12 students using a Figma prototype. We visited the Aakash Institute in Gurgaon.

We received insightful feedback from the students, which helped us revisit and enhance the designs based on their insights.

Design Sprints

Discussions among Product Managers, Business, and Design teams focused on problems in the existing iTutor module and how to make learning more effective and engage more students on the app.

Design: Need to built a design system for the platform and conduct user research by visiting institutes.

Final Designs

Here's a detailed walkthrough of the redesigned student app.

Your Home Is Personalised for You

The content you see is now more relevant. We talked to the students about most relevant information while doing user interview. Being the all the features from both he app on one single platform, where student can see all the study material, give tests and ask doubts.

AFTER

BEFORE

AFTER

Watch Video. Ask Doubts. View Progress

To give visibility to system status, we introduced progress tracking for every video, allowing students to know their overall chapter progress.

During the research process, we gained insights that students often have many doubts while studying. Based on this insight, we introduced the doubt feature in the video screen as well.

BEFORE

AFTER

Ask Your Doubt

With the help of the data and engineering teams, we introduced a chatbot. If students have any doubts, they can use the “Ask a Doubt” chat feature, which resolves doubts through two methods: auto-suggestion and resolution by faculty on their portal.

This feature help in saving 10,000+* faculty hours.